Privacy Policy
Last updated: July 2026
Introduction
This Privacy Policy explains how seed-sparrow.com collects, uses, and protects your personal information when you use our vehicle hire services and website.
Information We Collect
We collect the following types of information:
- Personal identification information (name, email address, driving licence details)
- Contact information (email address, postal address)
- Booking details (vehicle preferences, hire dates, special requirements)
- Payment information (processed securely through third-party payment processors)
- Insurance documentation
- Website usage data (IP address, browser type, pages visited)
How We Use Your Information
We use collected information for the following purposes:
- Processing vehicle hire bookings and managing reservations
- Communicating with you about your booking
- Verifying driving licence and insurance credentials
- Processing payments and managing security deposits
- Improving our services and website functionality
- Complying with legal obligations and regulatory requirements
- Sending service-related communications
Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract performance: to fulfill our vehicle hire agreement with you
- Legitimate interests: to operate our business and improve services
- Legal obligation: to comply with regulatory and legal requirements
- Consent: where explicitly provided for specific purposes
Data Sharing and Disclosure
We do not sell your personal information. We may share your data with:
- Insurance providers for verification purposes
- Payment processors for transaction handling
- Legal authorities when required by law
- Service providers who assist in business operations (under strict confidentiality agreements)
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encrypted data transmission
- Secure data storage systems
- Access controls and authentication procedures
- Regular security assessments
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Booking records are retained for seven years for legal and accounting purposes.
Your Rights
Under UK data protection law, you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure in certain circumstances
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent
To exercise these rights, contact us at [email protected]
Cookies
Our website uses cookies to improve user experience and analyze website traffic. For detailed information about our cookie usage, please refer to our Cookies Policy.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised date. Continued use of our services after changes constitutes acceptance of the updated policy.
Contact Information
For questions about this Privacy Policy or our data practices, contact us at:
Email: [email protected]
Address: Birmingham, West Midlands, United Kingdom